Onwards & Upwards

Capiter is a B2B marketplace that brings together FMCGs, wholesalers, and merchants on one platform, enabling merchants to order their products through an eCommerce checkout and receive credit on their purchases. Currently, it is serving over 50.000 merchants and 200+ sellers  with a team of close to 1000+ people.

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Our Story

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Egypt’s $100B+ market, with half of this being FMCG, has over 500.000 underserved merchants. Capiter’s platform offers them a reliable and convenient solution for their daily purchases in a few clicks. It also improves distributors' reach and brings fair pricing and transparency to the market.

Capiter’s main goal is to become the one-stop-shop for merchants across different industries offering 3 solutions; Ordering, Credit, and Payments.


Market Challenges

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Access to Data

Direct Access to Merchants

Access to Rural Areas

Limited Visibility on Supply Chain

Fraud Detection



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Access to Merchants

Access to Financing

Lower Margins

Working Capital Challenges

Offline Trade Behaviour

High Cost

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Access to Financing

Product Range

Product Availability

Limited Access to FMCG Promotions

Chaotic Sales Channels

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Capiter Solutions

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Capiter App


Contact Us

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