Onwards & Upwards
Capiter is a B2B marketplace that brings together FMCGs, wholesalers, and merchants on one platform, enabling merchants to order their products through an eCommerce checkout and receive credit on their purchases. Currently, it is serving over 30.000 merchants and 150+ FMCGs and wholesalers with a team of close to 100 people.
Our Story
Egypt’s $100B+ market, with half of this being FMCG, has over 500.000 underserved merchants. Capiter’s platform offers them a reliable and convenient solution for their daily purchases in a few clicks. It also improves distributors' reach and brings fair pricing and transparency to the market.
Capiter’s main goal is to become the one-stop-shop for merchants across different industries offering 3 solutions; Ordering, Credit, and Payments.
Access to Data
Direct Access to Merchants
Access to Rural Areas
Limited Visibility on Supply Chain
Fraud Detection
FMCG
Wholesalers
Access to Merchants
Access to Financing
Lower Margins
Working Capital Challenges
Offline Trade Behaviour
High Cost
Merchants
Access to Financing
Product Range
Product Availability
Limited Access to FMCG Promotions
Chaotic Sales Channels
Capiter Solutions
Market Challenges
