Onwards & Upwards
Capiter is a b2b marketplace that brings together FMCGs, Wholesalers, and merchants to the same platform, enabling merchants to order their products through the e-commerce platform and receive credit on their purchases. As of today, it’s serving +30k merchants and +150 FMCGs and wholesalers with a team of close to 100 people.
Our Story
Egypt’s $100+ B market with its $50B FMCG opportunity, is full of +500k underserved merchants, Capiter’s platform offers them a few clicks reliable and convenient solution for their daily purchases, it also improves the FMCGs reach and brings the right pricing and transparency to the market.
Capiter’s main goal is to be the one-stop-shop for merchants across different industries in 3 solutions; Ordering, Credit, and Payments.
Access to Data
Direct Access to Merchants
Access to Rural Areas
Limited Visibility on Supply Chain
Fraud Detection
FMCG
Wholesalers
Access to Merchants
Access to Financing
Lower Margins
Working Capital Challenges
Offline Trade Behaviour
High Cost
Merchants
Access to Financing
Product Range
Product Availability
Limited Access to FMCG Promotions
Chaotic Sales Channels
Capiter Solutions
Market Challenges
