Onwards & Upwards

Capiter is a B2B marketplace that brings together FMCGs, wholesalers, and merchants on one platform, enabling merchants to order their products through an eCommerce checkout and receive credit on their purchases. Currently, it is serving over 30.000 merchants and 150+ FMCGs and wholesalers with a team of close to 100 people.

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Our Story

Egypt’s $100B+ market, with half of this being FMCG, has over 500.000 underserved merchants. Capiter’s platform offers them a reliable and convenient solution for their daily purchases in a few clicks. It also improves distributors' reach and brings fair pricing and transparency to the market.

Capiter’s main goal is to become the one-stop-shop for merchants across different industries offering 3 solutions; Ordering, Credit, and Payments.

 

Access to Data

Direct Access to Merchants

Access to Rural Areas

Limited Visibility on Supply Chain

Fraud Detection

FMCG

Wholesalers

Access to Merchants

Access to Financing

Lower Margins

Working Capital Challenges

Offline Trade Behaviour

High Cost

Merchants

Access to Financing

Product Range

Product Availability

Limited Access to FMCG Promotions

Chaotic Sales Channels

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Capiter Solutions

  • INCREASE

    Sales Coverage and Reach Rural Sales Areas

  • MONITOR

    Merchants Behavior and Digitalize Wholesalers 

  • AUTOMATE

    Invoicing Cycle, Cash Collection Process, Promotions and Ordering Process

Market Challenges

 
 
  • CONVENIENCE

    Digital ordering and digital access to financing

  • ACCESSIBILITY

    Same day approval and introducing new products

  • RELIABILITY

    Fair pricing and better product offering

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Capiter App

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Contact Us

 
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© 2021 Capiter, LLC. All Rights Reserved.

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